A New Era of Eyewear: BINI Joins Baobab Eyewear as Brand Ambassadors

Manila, Philippines - April 28, 2025 - Baobab Eyewear, a local eyewear brand proudly homegrown in Escolta, shares a belief with the nation’s beloved girl group BINI: there’s power in seeing differently. Today, that shared vision comes to life as Baobab announces BINI as its first-ever celebrity ambassadors, ushering in a new era of eyewear designed to connect deeply with Blooms  and eyewear enthusiasts alike.

With this collaboration in full swing, one question stands out: Why choose a relatively young eyewear brand over big-name companies to partner with the country's most celebrated girl group? 

Just like BINI, Baobab Eyewear started small—with big dreams and a lot of heart. While BINI rose through the ranks of P-pop with grit and grace, Baobab has grown from a college entrepreneurial venture into a brand that has found its footing online, growing a small but passionate community who believed in the brand’s vision.

What ties them together isn’t just where they are now, but the journey they took that is built on resilience, creativity, and a commitment to always challenge the norm, offer a fresh lens beyond the status quo, and a belief that some things are meant to be reinvented.

This partnership celebrates how both BINI and Baobab dared to see differently and, in doing so, carved their own paths in their respective fields. As a team of genuine Blooms, Baobab knows BINI, speaks BINI, and reflects BINI in every sense of the word. And that’s exactly why this collaboration is set to bloom with BINIVISION by Baobab. 

Designed to embody empowerment, individuality, and style, the first leg of BINIVISION by Baobab campaign draws inspiration from superhero aesthetics—a nod to Aiah, Colet, Gwen, Jhoanna, Maloi, Mikha, Sheena, Stacey and everyone who started small, defied the odds, and took flight on their own terms—just as Baobab aspires to do.

At the heart of it all are the Blooms. Baobab promises to meet Blooms with exclusive BINI content, immersive fan experiences, and an eyewear journey that lets them see clearly—and feel truly seen. Because at its core, BINIVISION by Baobab is a visual tribute to the courage it takes to stand out, show up, and see the world differently.

Get BINIVISION with Baobab

Launching exclusively on TikTok Shop this April 30, and rolling out on all Baobab platforms starting May 3, the campaign features 8 new sunglasses (SRP ₱800)  dropping alongside the official launch of BINI as Baobab’s newest ambassadors. Every order from this collection includes a limited-edition BINI photocard. 

Shop the new collection at baobabeyewear.com, TikTok Shop, ShopeeMall, LazMall, and in-store at Baobab Optics, Room 505, First United Building, 413 Escolta St., Manila.

Follow the BINIVISION by Baobab campaign across Instagram, Facebook, TikTok, X, and YouTube. Plus, join Baobab’s Instagram Broadcast Channel for exclusive BINI for Baobab content!