Music with Meaning: Popolo Music Group’s Outreach in Tondo, Cebu & Dumaguete

Manila, Philippines - December 30, 2025 - Manila, Philippines — December 23, 2025 — In a heartfelt demonstration of compassion and community spirit, Popolo Music Group (PMG) and its trainee artists conducted a Christmas outreach event in the underserved district of Tondo, Manila — one of the most economically challenged areas in the country.

As part of PMG’s ongoing commitment to purpose beyond performance, the trainees from Team A spent the day distributing nutritious meals and toys to over 150 children and their families, bringing joy and support to a community that continues to face daily struggles with poverty and limited access to resources.

The event was filled with laughter, music, and warmth, as PMG trainees personally engaged with the children, offering not just gifts, but their time, energy, and compassion. The outreach is part of PMG’s broader mission to cultivate not only world-class performers but also socially responsible individuals who understand the importance of giving back.

“At PMG, we believe that music and fame mean nothing without heart,” said a PMG Talent Manager, Roni Mcay. “We train our artists to use their platforms to uplift others — and this outreach in Tondo is a reflection of that value in action.”

Earlier PMG Outreach Events

This event in Tondo follows a series of recent outreach initiatives under PMG’s expanded Thanksgiving and holiday programs, each focused on uplifting vulnerable communities:

• On December 21, 2025, in Cebu City, PMG visited the Little Lamb Center, a residential care facility run by the Missionaries of the Poor for abandoned children with severe disabilities, including cerebral palsy, autism spectrum disorder, and Down syndrome. The activity emphasized personal interaction, assisted care, sensory-safe engagement, and emotional support, coordinated closely with caregivers and missionaries.
• On November 29, 2025, in Dumaguete, PMG organized a humanitarian outreach event providing food assistance to 60 typhoon-affected families in a local barangay. This initiative, held in celebration of Thanksgiving, underscored PMG’s commitment to community solidarity in times of crisis.
• On November 22, 2025, the PMG Cebu Team also conducted a separate outreach activity at the Hope of Mandaue Enhanced (HOMe) Children’s Center. This facility houses 20 children who have been abandoned, neglected, abused, or need temporary protective custody under the care of the City Social Welfare Services (CSWS). PMG’s engagement focused on providing emotional support, essential items, and creating a day of meaningful interaction for children in extremely vulnerable circumstances.

Together, these events reflect PMG’s expanding vision to combine artistic excellence with active community engagement, demonstrating that impact goes far beyond the stage. Popolo Music Group (PMG), founded in 2020 by Paul Pooh Lunt, began as a concert promotion venture and grew into a full-fledged P-pop and K-pop record label. Dedicated to artist training, cultural impact, and global reach, PMG aims to place the Philippines on the world pop stage through music, purpose, and leadership.